The Vice President described global outsourcing as “one of the great transfers of opportunity in modern economic history,” saying Africa’s share of the market remained very small.
“And so I put it to you plainly: Nigeria is the next frontier for global outsourcing,” he said.
The Hire From Nigeria campaign is a private sector-led, government-supported initiative aimed at connecting Nigerian professionals, skilled workers, digital experts, creatives and service providers with international employers, clients and markets.
Minister of Industry, Trade and Investment, Jumoke Oduwole, said the campaign aligned with the government’s priorities on youth, job creation, services and digital trade.
She said the government was working with the private sector to reshape the country’s talent pipeline and take advantage of the opportunity in the global services market.
Minister of Education, Tunji Alausa, said Nigeria missed the first wave of outsourcing 25 to 30 years ago but was determined not to repeat that experience.
He said ongoing education reforms were aimed at ensuring Nigerians acquired skills that could provide solutions and generate income.
President and co-founder of Tech4Dev, Joel Ogunsola, said Africa’s outsourcing market was growing three times faster than comparable global markets.
He said an estimated 20,000 Nigerians were already employed by domestic and international outsourcing companies in areas including customer operations, technology, data and specialised services.
Ogunsola said the campaign would help make Nigerian talent easier for international employers to find, while building trust and connecting workers to jobs.
The campaign was nationally launched in Abuja on August 31 and is being championed by Tech4Dev and Univelcity in collaboration with the Federal Ministry of Industry, Trade and Investment through the National Talent Export Programme.
